Total publishing strategy
Creating bestsellers doesn’t just happen.
I’ve worked on the biggest brands in publishing from Harry Potter to Fifty Shades of Grey, understanding audiences, brands, and how to bring them together effectively is what I do. Whether you’re launching a key title into a new space or building an imprint from scratch I can use my extensive expertise to give your project the best platform for success.
Sample Workshops
Build a bestseller
Duration | One day
Have you got an exceptional title you’ve acquired that needs additional attention from establishing the key message to ensuring you’re focussed on the right retail segments to deliver the best possible return? Using my experience of creating bestsellers, whatever the genre, I will deliver the clarity you need to succeed.
Workshop includes:
Market positioning & context
USP & messaging clarity
Retail & consumer pitch
Retailer prioritisation
Discoverability overview
Boost your brand
Duration | 4 sessions
Establishing brands longer term needs strategic thinking that not only allows for creative flexibility but establishes an instantly recogniseable look and feel that resonates with the end consumer. Using my extensive experience evolving brands from James Patterson to Ultimate Football Heroes I will work with your teams to create a confident brand that is meaningful to the consumer:
Sessions include:
Historic performance and analysis
Market context and competitors
Clarify brand objectives
360 commercial brand plan
Imprint Strategy
Duration | Imprint Specific
I’ve been intimately involved in building new imprints from the ground up as well as successfully repositioning existing ones to reflect current market trends. Whether you’re looking to review an existing imprint or exploring launching a new one I can use my experience to help build a robust and executable plan.
Key focal areas:
Imprint mission statement and fundamentals
Market comparables, learnings and point of difference
Imprint structure and provisional schedule
“incredibly inventive, someone who brings a 360 approach to everything he does, who looks beyond publishing norms to strive for new and exciting ways to achieve the very best for your publishing”