Sell smarter and maximise your growth potential

Every publisher wonders whether they could be doing more to get their books to the widest possible audience

Using my experience leading and developing commercial teams for some of the biggest UK Publishing Houses I can help demystify the market, highlight opportunities for growth and calcify plans that will deliver greater sales and higher profits for your business.

I will tailor my approach to work with business and sales leaders on a more strategic basis, while I also run a number of sales fundamentals training courses for wider groups aimed at enhancing the sales skills of key accounts and sales middle management.

Sample Workshops

Sell with Confidence

Duration | One day Level |Key Accounts/Sales Manager

The sales landscape is ever changing and within that the role of sales people and their influence evolves too. This fully interactive one day course looks at the three core parts of the sales process Pre Sales | Sell In | Sell through and how you can get the very best results for your titles Key focal points include:

  • Branding and Messaging

  • Pricing and scheduling

  • The power of pre-awareness

  • Understanding your consumer and retailer

  • Self selection and prioritisation

  • Perfect presentations

  • Negotiating a deal

  • Forecasting and supply chain excellence

 

One-to-one Mentoring

Duration | Monthly Meet Level|Team leaders

Regular mentoring sessions allow team leaders to gain invaluable perspective before taking key decisions that effect their team and business longer term. I will provide a sounding board that not only enables you to get to a place of confidence around next steps but will also provide practical insight around market challenges:

Typical structure:

  • Half day insight meeting

  • Establish objectives

  • Mentoring structure and contract agreed

  • One and a half hour monthly meet

  • Post session feedback notes

Retail Strategy 360 workshop

Duration | Four day sessions Level | Sales Leaders

Designed to walk through all key market sectors, review current performance and unearth key growth opportunities short to mid-term. The series of tailored workshops will leave you with clarity around what is and crucially what is not an opportunity for your business in the current market and how to use your resources wisely to deliver on a set of clearly defined goals.

Course structure as below:

  • Session 1 - Overview of all market sectors

  • Session 2 - Review of publisher performance in each sector

  • Session 3/4 - Sector Planning for growth

 

Step Up

Duration | Bespoke Level | Team Leaders

For colleagues who have recently taken on a new role, whether it be managing a small team for the first time or a more strategic role where they are tasked to provide the top line vision for a department. This course is designed to provide practical and theoretical clarity in the all important first 60 days of a new management role.

Key focal points include:

  • Truly understanding your role

  • The art of delegation

  • Defining your KPI’s

  • Long term planning and strategic frameworks

Explore and Exploit

Duration | Business specific

This comprehensive consultancy program begins with a complete review of the publishing set up and ends with a core list of executable actions, from significant quick wins to more structural long term opportunities. I will work with your teams across the entire commercial function from acquisition through to operations with a view to identifying growth whether it be enhancing sales on key series to behind the scenes forecasting and logistical actions that will significantly enhance profit.

Key areas to review:

  • Existing business strategy

  • Top titles series and performance

  • Commercial performance and retail strategy

  • Systems, process and operations

 

Strategic Clarity

Duration | 6 Months Level| Director

A more in depth coaching course designed to look at the key pillars that build a clear and cohesive strategic plan. Using a step by step framework that takes you from analysis of ‘self ‘ through to delivering a comprehensive business strategy to your peers this course will leave you with the strategic clarity to take your business forward along with a replicable framework to re-use for years to come:

Course structure:

  • Six one day sessions split into half day review & appraisal

  • Session One: Structure & Self

  • Session Two: Self & Team

  • Session Three: Team & Business Review

  • Session Four: Business Review & Strategic Planning

  • Session Five:Strategic Planning & Communicating the Plan

  • Session Six: Communicating the Plan

....his clarity of thinking and understanding of what makes retailers and consumers tick makes him stand out from the crowd.
— Phil Henderson, Sales and Marketing Director, Blackwells