“Andrew’s insight and holistic approach enabled us to take our bestselling brand to new heights, all whilst collaborating seamlessly with our existing teams and adding significant value throughout the full lifecycle of the publishing process’”
Elliott & Thompson - Publishing Strategy Support
I was approached to support the launch of Tim Marshall’s follow up to the million copy global bestselling phenomenon Prisoners of Geography, and have supported the brand planning for this key authors strategy for over 5 years:
Brand development insight - reinforcing values, messaging and USP’s
Annual retail strategy - including frontlist launch and backlist repositioning
Sales shape forecast and demand planning
Campaign co-ordination - across in house and third party stakeholders