“Andrew helped us reimagine our digital marketing and sales strategies, got us thinking like retailers and ultimately played a large part in over shooting all our sales targets”
E-Books pricing and promotional strategy
I have provided insight and understanding around price modelling in the digital space - to both ensure clear and consistent market pricing aswell as optimised margin for the publisher. My overviews cover a la carte, promotional and subscription modelling best practice for both Kindle Unlimited and Prime. Publishers including Bonnier Books Uk, Canongate, Vertebrate Books and Elliott and Thompson have all reviewed their pricing and promotional strategies post consultation that include:
The fundamentals of agency and reseller pricing
How to get consistent ‘consumer friendly’ on sale pricing on a reseller model
How to optimise your return on the subscription model