‘his oversight of the Matt Haig brand enabled us try new formats with confidence, rethink our corelist as frontlist, as well as extending the bestselling lifecycle of the Midnight Library itself with quantifiable results’
— Jenny Fry, Publisher and Commercial Director

Canongate - Leadership Coaching & brand strategy

Leadership Coaching

Built a bespoke five step coaching program for the sales director as they stepped up to leading the team. Sessions included:

  • Understanding the directorial role

  • The Art of Delegation

  • Management and leadership styles - what’s right for you

  • Defining your KPI’s and priorities

  • Thinking strategically & selling your vision

  • Accountability and driving performance

Brand and retail Strategy

Retained oversight of the Matt Haig brand and retail strategy 2021-2022:

  • Annual plan build with sales and marketing team with 500k vol target exceeded

  • Seasonal strategies and editions for key titles

  • Sales forecasting and tracking builds - in stock protection tools

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E-Book pricing and promotional strategy

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Pinnacle Books - Business development strategy